OVERVIEW
Every year the Silicon Valley Business Journal hosts a competition called "Big Ad Challenge".
The participating design teams are paired up with small businesses to create the most effective campaign for the company with a fixed budget. Our team Hexagraphics had the privilege of working with TapSnap, a business that provides portable photobooth service for events.
The goal of the campaign was to increase brand visibility as well as their work values.
The participating design teams are paired up with small businesses to create the most effective campaign for the company with a fixed budget. Our team Hexagraphics had the privilege of working with TapSnap, a business that provides portable photobooth service for events.
The goal of the campaign was to increase brand visibility as well as their work values.
KEY REQUIREMENTS
1. Create a compelling ad campaign within a 2 month timeline.
2. Work with a fixed budget of $25,000.
3. Design a campaign that could be used in various media platforms of the Business Journal,
but 80% of the budget must be allocated for printing campaign.
but 80% of the budget must be allocated for printing campaign.
4. Present a completed campaign to a panel of judges from Silicon Valley Business Journal.
ROLE AND RESPONSIBILITY
Project management, concept, photographer, art directing, and presentation & booklet design
HEXAGRAPHICS MEMBERS
Pamila May - Researcher and oral presentation
Evgeniya Crevado - Research, analysis, and design assistant
Ruben Sanchez - Communicate with client, poster design, oral presentation
Christopher Yap - Concept analysis and poster design
Dominic Chu - Poster design assistant
OUTCOME
The concept and presentation were well received at the Big Ad Challenge.
The judges felt that our campaign presentation was very effective and easy to follow
along as well as remarkable. Our Campaign was awarded "Best Presentation"
by the Silicon Valley Business Journal.
The judges felt that our campaign presentation was very effective and easy to follow
along as well as remarkable. Our Campaign was awarded "Best Presentation"
by the Silicon Valley Business Journal.
DISCOVERY
The first step in the process is to identify the problem to be solved.
Face to face meeting was organized with the client to get a better understanding of
the target audience, the backstory, USP, their competitors, business goals, and the brands they love.
This meeting provided us with valuable inputs to move on to the research phase.
Face to face meeting was organized with the client to get a better understanding of
the target audience, the backstory, USP, their competitors, business goals, and the brands they love.
This meeting provided us with valuable inputs to move on to the research phase.
About TapSnap
TapSnap works with companies, event venues, and individuals that are looking to add
a photo experience to their event which creates memories and entertainment.
TapSnap also provides a marketing value with the branding of photos
and instant posts to social media for widespread engagement.
The TapSnap technology is interactive with editable backgrounds, brushes, and emojis on the touch screen to let the customers edit their photos as how they want.
a photo experience to their event which creates memories and entertainment.
TapSnap also provides a marketing value with the branding of photos
and instant posts to social media for widespread engagement.
The TapSnap technology is interactive with editable backgrounds, brushes, and emojis on the touch screen to let the customers edit their photos as how they want.
BUSINESS INTERESTS
The campaign
The purpose is to showcase Tapsnap devices key features throughout the campaign media,
strengthen the brand, and friendly reach to the audiences,
strengthen the brand, and friendly reach to the audiences,
Community events including profit and non-profit, corporations, and in-house party
SOLUTION
Three different variations of the ad were created while still following the template to keep the campaign cohesive. These rotating ads were designed to maintain the interest of the audience
PRESENTATION
LEARNING
I understood that having healthy relationships with clients will enhance the creative process. Working with real-life client taught me how to follow and maintain the company's brand integrity as well as exercise one's creativity.
