Background
HexaGraphics is a Design Agency of six talented and diverse designers
who are dedicated to providing unique visions. And I am one of the six designers.
I believe that our passion for design will deliver the highest quality result.
who are dedicated to providing unique visions. And I am one of the six designers.
I believe that our passion for design will deliver the highest quality result.
Goal
The major goal was to build a unique brand with a logo
that reflected the design field, showed the connections of each members,
and impressed the target audience.
that reflected the design field, showed the connections of each members,
and impressed the target audience.
Challenge
The challenge was to differentiate ourselves from our competition.
Role and Responsibility
I was responsible for researching, acknowledging other team members,
sketching, giving opinion, and art directing.
sketching, giving opinion, and art directing.
Logo concept
Simple: People can easily recognize as soon as they see it.
Memorable/Impactful: To make a good impression
to the clients.
to the clients.
Relevant: To identify the brand as a design agency.
Scalable: The logo should be legible and able to be scaled down or up.
Brand Identity
