INTRODUCTION
Burget is a company that provide editable insect-based burger patty. With a great protein,
insects are ideal food for everyone. Sustainability is increasingly becoming the standard of living
for many people. Apart from companies making changes to their processes,
individuals are also making lifestyle changes. Therefore, our main focus beside bringing insects
into our nutrition is to place sustainability at the center of our practices and actions.
insects are ideal food for everyone. Sustainability is increasingly becoming the standard of living
for many people. Apart from companies making changes to their processes,
individuals are also making lifestyle changes. Therefore, our main focus beside bringing insects
into our nutrition is to place sustainability at the center of our practices and actions.
Photo by Healthline from Pinterest
GOAL
Design a mark and packaging for an entomophagy company for edible insect food
with overwhelming visions of color and information excites the brain through all customers' senses.
with overwhelming visions of color and information excites the brain through all customers' senses.
ROLE & RESPONSIBILITIES
Conduct the research on the clarity of information, design the brand, logo, the packaging/labeling, and investigate the user experience and background information of recycling, composability and sustainability.
CREATIVE BRIEF
Background
Entomophagy, the practice of eating insects, has recently attracted
global attention for health reasons as well as environmental
and economic benefit. Insects are high in protein, easy to cultivate,
and have a low carbon footprint with no greenhouse gas emission.
Due to the consumption of insects in Asia, the Asia-Pacific region
has accounted for the largest edible insects market.
Entomophagy, the practice of eating insects, has recently attracted
global attention for health reasons as well as environmental
and economic benefit. Insects are high in protein, easy to cultivate,
and have a low carbon footprint with no greenhouse gas emission.
Due to the consumption of insects in Asia, the Asia-Pacific region
has accounted for the largest edible insects market.
Project Objective
The product is going to be a prep-cricket patty for burgers.
Since it is entomophagy, I want it to be less “eww” with a positive
vibe that eating insects is possible, and more than that is healthy
with great nutrition.
The product is going to be a prep-cricket patty for burgers.
Since it is entomophagy, I want it to be less “eww” with a positive
vibe that eating insects is possible, and more than that is healthy
with great nutrition.
Needs
My idea package is using bright colors with a reasonable amount of patty that is enough for a meal or two. It mainly focuses on customer’s 3 Es: engagement, excitement, and encouragement.
The information should be displayed clearly and easy to read
with a user-friendly look.
My idea package is using bright colors with a reasonable amount of patty that is enough for a meal or two. It mainly focuses on customer’s 3 Es: engagement, excitement, and encouragement.
The information should be displayed clearly and easy to read
with a user-friendly look.
Project Strategy
Social media networks will help to create tailored content to drive engagement and promote my brand. This will also help to inform
target audience based on potential likes, dislikes, and interests.
Tiktok and Instagram reels are the most popular platforms nowadays,
therefore, a short video on how to make a cricket burger, and
a 1080 x 1080 px (1:1 ratio) online poster for Instagram post.
Social media networks will help to create tailored content to drive engagement and promote my brand. This will also help to inform
target audience based on potential likes, dislikes, and interests.
Tiktok and Instagram reels are the most popular platforms nowadays,
therefore, a short video on how to make a cricket burger, and
a 1080 x 1080 px (1:1 ratio) online poster for Instagram post.
Target Audience
Main target audience will be everyone,
especially who has environmental interests from age 15-40s or 50s. Beside that, Asia is the biggest consumption for entomophagy,
therefore, Asian Market will also be the main focus.
Main target audience will be everyone,
especially who has environmental interests from age 15-40s or 50s. Beside that, Asia is the biggest consumption for entomophagy,
therefore, Asian Market will also be the main focus.
Message
Cricky to the last bite!
Burget up!
Cricky to the last bite!
Burget up!
LOGO CONCEPT
Sketches
Logo Development
GRAPHIC STANDARDS
Color Palette
Typography
Specification
BUSINESS CARDS & MERCHANDISES
PACKAGING
Dieline
Print Display Sample
